lift bars

Soreen’s lift bar campaign was a big idea on a tiny budget. No green screens were used in the making of this project, it was all shot in a local park in Manchester. Once we had the edit nailed it was sent over to some VFX wizards who added in some more of the lovely Manchester skyline and fruity balloons.

The campaign launched as an online and out-of-home campaign, on Instagram feeds to digital billboards across bus stops, university campuses, and supermarkets nationwide. Its success led to an expanded run on TV and VOD.

Client: Soreen
Agency: Cheetham Bell